Website of the Year


Suzanne Noble talks about London's marketplace for daily deals and local events.

Frugl is London's marketplace for daily deals and local events on web and mobile apps. Founder, Suzanne Noble tells us more.

What was the inspiration for the site? I'm a bargain hunter by nature but, as the internet has grown, sniffing out bargains has become more challenging and time consuming. I love going to sample sales, comedy nights, to see live music, cheap eats. I created Frugl to make it easy for people to find all those great things to do in one place! At the same time I wanted to create a place where businesses and event promoters could upload their offers and events quickly and easily in order to reach new customers on web and mobile.

When did you launch the site? We launched the Frugl marketplace in July 2015.

What are your greatest challenges? Trying to create a very sophisticated site with a very limited budget. London is full of creative talent but, mostly, they command huge salaries. As a self-funded start-up we weren't in a position to be able to afford to hire someone locally. It took us a while and a few failed attempts before we found the great team we have now.

What's your background? I spent twenty years as a PR director before starting Frugl. As a result, nearly all the traffic we get is organic and has been PR driven.

Who do you admire in business? Since launching Frugl I've become very active in the startup community in London and I've met so many fabulous people, particularly women, who have given up successful careers to launch their businesses. I particularly admire Sarah Turner, who runs Angel Academe, a pro-female investment syndicate, that helped us to raise money for Frugl. She's trying to create a community of women financially supporting other women in business - it's a big job!

Please recommend a really useful website that helps you promote or run your business - nAda's List - It's a website and Google group full of amazing women working in technology. Since joining, I've been presented with great PR opportunities, the chance to attend exclusive events, and invaluable advice. It's a safe space for women working in tech to air their views and find support. I don't know what I would do without it.

What is the best piece of business advice you've been given? Ask for help. It's tempting to want to try and do everything yourself but you'll never be truly successful unless you learn how to delegate.

What is your motto? Nothing ventured, nothing gained!

Where do you see the business going from here? At the moment we are focussed on London but next year we'd like to move beyond the capital into other cities around the UK. Ultimately our aim is to be a global business but one step at a time!

Have you entered an award before? We've entered quite a few awards and last year won the Smarta Mobile Business of the Year. That was very exciting and gave our team a huge boost.

Where did you hear about the GWG Awards? I've known about the GWG Awards for a few years through receiving the weekly newsletter. [Frugl received a commendation in The GWG Awards this year]

November 2015