Beautifully designed bespoke home furnishings at genuinely low prices.

A business born out of a passion for original, beautifully designed and often bespoke home furnishings, BTC by DESIGN wins extra points by remaining highly affordable.


The idea came about in 2005 when Max Bishop saw a niche in the market to offer the unusual, creative designs usually found in specialist boutiques to the general public. Over the next three years, Max researched designs and suppliers across the globe, sourcing everything from Rugs & Textiles and Gifts & Accessories to Living Room Furniture and Mirrors. Designs vary from English and Swedish traditional classics to French Provencal, Moroccan and Indian, as well as smart contemporary.


Max’s enthusiasm for interiors is evident in the way that he describes each product’s story (for example, the 17th century study chair, popular with noble families in Rajasthan, India) and helpfully suggests areas of the home where it might fit. Classic designs have been lovingly adapted from original antiques, and in many cases specially commissioned to suit the demands of a modern home. It’s also great to see a choice of images, which allows you to really inspect each item before making a purchase.


One of the most striking aspects of the site is in the Designers Studio, where products are all illustrated in specially designed room sets and the designer of each setting reveals their trade secrets on how it’s done. It’s all very inspiring and whether you’re trying to create an effect of ‘Chateau Life’, ‘Oriental Opulence’ or perhaps a ‘Reading Room’, this lets you see everything ‘in situ’. All this and, by merit of exhaustive research, BTC by DESIGN keeps prices genuinely low.