Julia Elliott Brown of Upper Street, the shoe label where you can design your own shoes online, shares some favourite sites.

Julia Elliott Brown is the CEO of Upper Street, the made-to-order shoe label where you can design your own shoes online.

Upper Street’s innovative 3D shoe designer gives women the power to choose between several shoe shapes, styles and heel heights, with 150 luxurious materials and five million unique design options. Available in sizes 33 to 44, Upper Street offer more size options than any other online shoe retailer and shoes are delivered in just three-four weeks. Upper Street also offers private design appointments in its luxury shoe-lounge in Fitzrovia, central London and its high-profile clients include Tess Daly, Helena Bonham Carter, Carey Mulligan, Darcey Bussell and Gabrielle.

Upper Street is currently crowdfunding via Seedrs for its next phase of growth, giving its loyal customers and fans the chance to invest alongside professional investors.


Business of Fashion - Breaking news, brilliant insight, thought-provoking features; this website edited by Imran Amed is the go-to source for fashion business professionals, and a daily read for me.

Farfetch - A genius business that gives a global consumer platform to independent fashion boutiques from around the world. A great place to source unique and hard to find designer fashion and discover new labels. Farfetch is my favourite website for a special treat or gift.

Covetique - Pre-loved designer fashion presented in a beautiful retail environment; you’ll never buy on eBay again. And a great way to sell the pieces you no longer wear too.

WhoWhatWear - This website is great for keeping on top of trends and what is going on in the fashion industry. The street style section is also a great place to look for shoe design inspiration.

Get The Gloss - A one-stop-shop for all things beauty, wellness and lifestyle, Get The Gloss is my lunchtime guilty pleasure filled with top tips, new products and reviews.

Style.com - This site is my saviour when it comes to busy times of the year like fashion weeks and awards season. I can keep on top of all the latest catwalk news and most importantly see what everyone is wearing on their feet!

Favourite app... Grabble - A great app that lets you quickly curate a fashion wish list from a whole raft of both high street and high end online retailers, by simply swiping right on items that you love. It’s basically Tinder for fashion shopping. What’s not to love?

24 February 2015