Corinne Laurie and Louise Unger of The Camouflage Company give us an insight iinto their life online.

Sisters, Corinne Laurie and Louise Unger are the masterminds behind cult brand The Camouflage Company, which creates beautiful storage solutions for the home, garden, car, office and school. Aiming to provide ‘handbags for the home’, the brand’s ethos is best described as ‘storage reimagined.’

The Camouflage Company grew from one simple idea: protecting and preserving garden furniture with covers that perfectly blend into nature. To this end, Corinne and Louise photographed a meadow in bloom and green ivy and transferred the lush images onto strong, lightweight, waterproof covers. Their first bestsellers were born.

Today, the brand offers a style-led collection of boxes, bags, carriers and covers in clever designs, hardwearing materials and sophisticated prints, including Van Gogh’s sunflowers in partnership with The National Gallery, metallics, gingham and a wide range of authentic florals.

The Camouflage Company has a growing celebrity following, sells via its own website and is active on Facebook and Twitter. Corinne and Louise also regularly appear on QVC.

Favourite Website... Cos - Aside from great fashion, there are always interesting features to read in its magazine.

Favourite App... Ted Talks - The sheer variety, creativity and passion are endlessly inspiring.

Favourite Blog... Heal’s - Mixes art, retail and home and is erudite, broad in scope and always engaging.

Most Recent Buy Online... Tom Dixon scented candles from Liberty.

Favourite Tweeter... journalist Sarah Drew Jones - For a mix of lifestyle trends, shopping and sarcasm.

Favourite Instagrammer... The Design Museum - For its eclectic images and boundless ideas.

Social Media Allowed Us to Meet... Emma Jones of Enterprise Nation via LinkedIn: we spoke at her conference on the subject of selling via TV. It’s fascinating to see the many doors social media continues to open for our business.

Stand Out Online Memory... Watching The Camouflage Company’s Facebook page and Twitter feed fill with chatter from day one: our customers love to show and tell us the myriad uses they find for our storage.

Most Worthwhile Newsletter Subscribed To... QVC - We enjoy seeing what’s new on the daily emails from QVC and not just because we appear on it either!

My Pet Hate about Life Online... Having the urge to check something out or, even worse, buy online in the middle of the night!

20 May 2015