The Edit

Clare Reid

For Tatler types, we quiz Clare Reid of School Notices, the elite family network, on her favourite online haunts.

Welcome to the world of elite social networking. Two years ago, Clare Reid and Gordon Dawson launched School Notices, a secure digital platform for independent school parents to buy, sell, trade, rent and find internships or holiday work for their children. It is a powerful social network connecting some of the wealthiest families in Britain. Like-minded users are looking for anything from a holiday home, a nanny, to buy puppies or old PE kit. One member tried to sell a £4m house in the Cotswolds. Got the gist?

The site is free for parents to use. So far, 52 schools have signed up and 44,000 parents are using it. Schools (and their chosen charities) benefit directly from 25% of advertising revenue. The website is, according to Tatler magazine, a ‘devilishly ingenious way of harnessing the huge power of prep school parents.’

Here Clare shares her top web picks.

My favourite website... AlexandAlexa for the children - It’s a lifesaver when I need an urgent party dress or a pair of hockey boots. The delivery and returns system is great which is so important. Biscuiteers is fantastic too. I give their pretty iced biscuits as presents when we visit family friends. As a busy working mother, time is the one thing I need more so having things delivered directly to my door saves hours visiting the shops. I don’t think there is anything you can’t buy on Amazon.

My favourite app... Squeebles for the kids - It’s the best times tables and spelling test app. For me, it is Paperless Post or Touchnote, both save me when I discover it is someone’s birthday or I need to send a thoughtful thank you letter.

My internet hero... Martha Lane-Fox for fighting for faster broadband for all and supporting women in the tech sector.

My most recent online buy... Two black jumpers from the brilliant Me+Em - I’m an online clothes shopper and they do the best work basics. I love their layering shirts too. When I’m looking for something really smart I use Farfetch for designer fashion. It’s incredible because it has all the boutiques of Europe in one place. My favourite designers for investment buys are Isabel Marant and Saint Laurent.

Book I've just downloaded... The Rose of Tibet by Lionel Davidson; I love a good thriller.

My favourite tweeter... I love the school tweets, we mainly use Twitter for School Notices so following our schools is a lot of fun and always positive. Cheam School and Cheltenham Ladies College are brilliant and I love being part of the prep school system in particular. They really are the best days of our children’s lives.

My favourite instagrammer... my friend Michelle @miandyue, who has 31.5k followers. Her posts of beautiful photographs are always so refreshing. My daughter has accounts for her snake, pony and fish and I’m amazed by how many followers she has.

Social media allowed me to meet… Kate Reardon - The editor of Tatler who is Wonder Woman in my view. Tatler is amazing now and entirely due to her brilliance. She is an amazing example of a woman at the top of her profession who is immensely kind and supportive of other women in business.

Most worthwhile newsletter... School Notices of course! Every week it is the perfect snapshot of things for sale and wanted from our parent members and I use it all the time to buy and sell everything from musical instruments to puppies. I also love The Brief from SheerLuxe which keeps me up to speed.

Stand out online memory... When we hit 300 members on School Notices, we sent emails and tweets and were all so excited. Now we have over 41,000 users. It gets more and more exciting connecting our members.

Pet hate about life online No hate, just love!

iPhone or Android iPhone all day long. I am a Mac addict.

October 2016