Aron Gelbard, co-founder of Bloom & Wild, the website that has re-imagined flower gifting, gives us an insight into his life online.
Oh, we do love a disruptive website, especially one that stirs up an industry and tests our way of thinking. This year’s winner Bloom & Wild does just this. The site uses technology to re-imagine flower gifting. The app and website allow customers to order flowers in well under a minute. Their through-the-letterbox delivery in the UK and Ireland means that receiving flowers is as easy as receiving a letter. The bouquets are trended, making Bloom & Wild the first florist to create a constantly changing range at scale as ‘fast fashion for flowers’.
Launched in 2013 by co-founders, Aron Gelbard and Ben Stanway, the website is the UK’s top rated online florist across 10k+ reviews on all major review platforms. The team has raised three rounds of funding, are backed by MMC Ventures and have grown by twenty times in the last two years. They now send out several 1000 bouquets each week.
Prior to Bloom & Wild, co-founder Aron worked as a management consultant advising technology, retail and consumer products companies at Bain & Company, having previously worked at Google and OC&C. Here, we ask him to share his web picks.
My favourite website... Warby Parker - It’s an American eyewear website. The user experience is so simple and they even make it possible to try on glasses online using a webcam and a credit card for sizing.
My favourite app... Slack - We use it really heavily on our team and it makes it so easy to keep up with what’s going on in areas that are relevant to each person, and means you can digest what’s going on between meetings without drowning in emails.
My blog of choice... Kelly Eastwood’s blog, The London Chatter - Kelly's photography is beautiful. She’s actually decorating a tree to be displayed at our Tiny Tree Shop pop-up at Boxpark in the run-up to Christmas this year.
My internet heroes... Larry Page and Sergey Brin - I had the chance to work at Google eight years ago. I remember that the mission then was to organise the world’s information and make it accessible. They’ve done an amazing job sticking to that mission, and I and everyone else I know use their products every day.
My most recent buy online... a case of wine from Naked Wines - I love their online experience and the way they make you feel part of a community and de-mystify a purchase that I never really understand.
Book I've just downloaded... Skios by Michael Frayn - I’ve literally never laughed so much in my life.
My favourite tweeter... @TechCityUK – They keep me really up to date on what's going on in the UK tech scene. They are a great mouthpiece for the interface between innovative startups, investors, and relevant things going on in government that we otherwise wouldn't know about.
My favourite instagrammer... @meanderingmacaron - She takes such beautiful pictures of what’s going on in and around London. So many of them feature the most stunning flowers
Social media allowed me to meet... my former self - Facebook is an excellent (and regular) trip down memory lane to photos and moments that I’d never proactively look back at.
Most worthwhile mailer subscribed to... Ben Evans’s weekly newsletter This comes out on Sunday nights. It’s a really good summary of everything that’s happening in tech, web and mobile with fascinating commentary and saves me lots of reading time. I know this newsletter will cover everything important.
Stand out online memory...Seeing the Bloom & Wild website go live for the first time and placing the first order. That was back in July 2013. It’s also amazing looking back at how our site started and how far we’ve come. We definitely wouldn’t have won The Good Web Guide award back then!
Pet hate about life online... - I’m way too addicted to being online. I think that’s my wife’s pet hate about (my) life online too.
iPhone or Android - iPhone! I was a late adopter of the iPhone but I’m (unfortunately) totally glued to it now. I have an Android as well as we try to make our website and app work well on both so I like to test it on both, but I’m just much less used to using it.