Virgin brings a famous brand to the world of on-line wine commerce that for many will be reassuring.

The Virgin brand accorded to wine, with the customer promise, 'If you don't like our wine, you don't pay.' To look around the site, use the Wine Wizard by filling in a questionnaire of likes and dislikes. You will then be presented with some suggestions or simply, just click on the browse button.

The style of the site is in pop art vein, with competitions and special offers flashing up. The colour scheme leaves a bit to be desired too but there is a reasonable selection of wine in the lower price bracket. The wines are good, well-priced, and the added value magazine section is the icing on the cake.