For details on the shows, live streams and more, read our page on useful resources for MFW.
GUCCI
www.gucci.com
Gucci’s collection is probably the most awaited show this season, after the fashion-earthquake which involved the dismissing of designer Frida Giannini, who has been at the helm of both the men’s and women’s collections for more than a decade along with CEO Patrizio Di Marco. The duo, who happened to be not only professionally, but also romantically involved (they also have a daughter, Greta), were fired in December by luxury conglomerate Kering, owner of Gucci.
Men’s and Women’s AW15 collections were supposed to be the last ones under Giannini’s signature, but she suddenly decided to resign before the January shows. Alessandro Michele, former accessories designer at Gucci, was then appointed as new creative director showing his first Men’s collection for the brand within Milan fashion week, with only one week to complete it.
The collection, featuring androgynous clothes made a clear statement; at once disruptive and undoubtedly original. The collection was well received by both press and buyers, who are now eager to see how Michele will redefine the women’s wardrobe.
MSGM
www.msgm.it
Milan-based super hip brand, MSGM, has quickly become one of the most awaited shows of each season. Designer Massimo Giorgetti puts into every collection his passion for indie music and street-style attitude, making MSGM a favourite amongst young Milanese fashion victims.
PRADA
www.prada.com
Prada is certainly 'The Show', when it comes to MFW. Journalists, buyers and fashion lovers wait with anticipation for Miuccia Prada’s collections, as every time she changes the rules, flooring the fashion world with never predictable shows. Her rigorous yet artsy clothes are certainly iconic and the show itself often features impressive sets, sophisticated soundtracks and famous actors modelling on the catwalk (Adrien Brody, Willem Dafoe, Gary Oldman… etc.).
BLOGGERS/INSTA
When it comes to fashion, there’s certainly no lack of bloggers and insta-stars around, with Milan making no exception. Italian fashion bloggers are passionate and overly active, not to mention internationally renowned and they usually write their feed in English for a very diverse audience. Here we rate two of the best.
ELEONORA CARISI
instagram.com/eleonoracarisi
Turin-born Eleonora Carisi graduated in Marketing and Communication at the European Institute of Design in Turin in 2006, opening in the same year her You You Store, a small design-boutique in the center of Turin. In 2009, she created her clothing label What’s Inside You, launching her own fashion blog, Jou Jou Villeroy, the following year where she shares her passion for fashion, photography and lifestyle with her followers.
In 2011, she drew up a collaboration with Grazia, becoming a “Grazia It-Girl”. She has been modeling for several Italian and international luxury brands, such as Michael Kors, Moschino, Chanel, Tod’s, Gucci, Ferragamo, Redken; she designed capsule collections for Zalando, Patrizia Pepe and Maria grazia Severi and has been a guest editor for Grazia.it, VanityFair.it, Elle.it Elle Girl China and many others.
TAMU MCPHERSON
www.alltheprettybirds.com
In 2005, after working briefly as a lawyer, Tamu McPherson moved to Milan with her husband, officially starting her career in fashion.
She first started taking street style photographs in 2006 for Glamour.it. Shortly after, she began writing feature pieces for Vogue and became a contributor at Elle Italia. She launched All the Pretty Birds in November 2008. Before becoming Editor-in-Chief of Grazia.it in February 2011, a position that she held until September 2013, she also contributed to publications and websites such as Glamour U.S., Harper’s Bazaar U.S., Metro and Refinery 29. In addition to publishing All the Pretty Birds, she is currently the Style Director at Out There, an international creative agency.
20 February 2015