Georgie Hughes, co-founder of parenting and style blog Minis and More, shares five unknown toy websites that inspire.

Tired of plastic tat and same-same children’s toys? Us too. We asked Georgie Hughes, co-founder of parenting and style blog, Minis and More for help. The mother-of-two has a special knack for seeking out unknown children websites. These are her top five shopping sites for children.


One of my favourite stores, Scout & Co always has something to tempt you. They sell super cool brands that you often won’t find anywhere else. They provide the quirky, magical and always beautifully made brands. All their toys are not over-designed and have a wonderful simplicity about them. I particularly like any of the Candylab wooden cars; they are fun and a good size for little hands.


The Toyella website is full of exciting toys picked to expand a child’s mind and encourage independent thinking whilst being fun. The store focuses on style and good design with many products being usually tricky to source in the UK (for example the Tegu blocks). The products are aimed at children up to 12 years old and many of the brands will span multiple ages. The PlusPlus building toys are fantastic stocking fillers and great for popping into a bag if you are off out. It is amazing what kids imaginations make out of these building pieces.


For traditional wooden toys, this is the place to go. Started by Jess, a mother of two girls, she is in a perfect position to know what will inspire kids to play. The toys are sturdy and well made whilst being pleasing to the eye. The store also sells a lovely range of nursery furniture and accessories to make it a one-stop-shop for parents of young children. I particularly like the retro-style rocking horse by Moulin Roty. It is an heirloom-in-waiting.


It will be hard not to fall in love with most of the toys on offer in this online store. The ideology behind the boutique toy store will resonate with most parents; it wants to be a think tank for empowering parents to be the guiding forces in a child’s life, not licensed characters. Many of the toys they pick leave it up to a kid’s imagination to decide how they wish to play at that moment in time.

Their Magna Tiles are amongst the most played with toys in our household, especially when little friends come to visit. They all seem to naturally navigate to these magnetic building tiles.


Moon Picnic was set up by the people behind the Mr.Printables website (our first port of call when looking for anything craft-inspiring to do with the kids). Moon Picnic focuses on creative fun for the family. This site does not have loads of products, but those included fit into the Moon Picnic ethos of being simple in design yet high on playtime fun. We had fun flying a kite with my sons this Summer; this stunning sailing ship kite would make a walk on a windy hill or breezy coastline even more fun.

December 2016