Alex Minchin, founder and MD of Zest Digital, the award-winning digital marketing agency, tells us what he is looking for in a winning site.

Alex Minchin is the founder and managing director of Zest Digital. He has grown the agency into one of the country's most up and coming independent digital marketing agencies. Last year Zest Digital was named 'Fastest Growth Agency' in the South East, and are finalists again this year for the same award, in addition to being a finalist in the 'Most Respected Agency of the Year' category.


I'm looking for an effortless user-experience that provides the key information that I need, and enables me to easily complete the action that I want to take.


The best piece of advice that I've ever been given is really simple. Know the actions that you want your ideal user to take, and measure every step of the way.

October 2016