Instagram's New Features

How Instagram works for small businesses.

This has been a bumper year for Instagram showcasing a myriad of new features. We’ve seen the launch of business profiles, advertising, stories and most recently a new live video platform. Over 100 million users upload Stories on its platform every day and 1.5 million people have now converted to a business profile offering analytics showing click through to the buyer and site.

‘People come to Instagram for discovery and inspiration which means it acts as a virtual shop window for small businesses to connect with consumers from anywhere in the world,’ said Jen Ronan, Head of Small Businesses, EMEA at Instagram. In November, Instagram hosted its first ever #Instagiftguide Christmas Fair celebrating small businesses that use Instagram as a virtual gift guide. Here are five attendees.


Founded by botanical stylist Sophie Lee, Geo-fleur specialises in beautiful geometric homewares. She describes herself as obsessed with adding greenery into any space, small or large. Geo-fleur is a beautifully curated account that has clocked up 71.6k followers.


Luke Hope’s images of his handcarved wooden spoons has attracted over 59,000 followers. ‘If you strip everything away, I just get lost in the form and the material; the lines, curves, natural tones and patterns,; says Luke. ‘Wood is an amazing material to work with.’


Based in North London, Georgie creates high quality cakes and patisserie goods. ‘I use Instagram stories to show a more personal side,’ says Georgie who uses her Instagram feed for the more professional shots. ‘It’s nice for my customers and followers to see what I’m like as a person.’


Michelle is an illustrator and toy maker. She sells embroidered animals, stationery and cushions on Etsy under the name The Fox In The Attic and utilises Instagram to grow her market. She has 15.8k followers.


Instagram helps small business grow. Founded by Richard Murphy in 2013 and based in Edinburgh, The Brotique is a men’s boutique using Instagram to reach a wider audience.

December 2016