Back in 2008, Gwyneth Paltrow
launched her lifestyle newsletter and site Goop.com
crammed with lots of gluten-free and quinoa-flavoured earthly wonders. Now, the actress has unveiled its very own fashion line, Goop Label
inspired by pieces in her wardrobe that she has ‘held onto over the years’.
First up is the five-piece capsule collection featuring the Pattner peak label blazer, the Elise chambray button-down and the Eliza wide-leg culotte. ‘October is one of those tricky transitional months,’ says Gwyneth. ‘Impetuous temperatures from day to day, the advent of layers, plus longer nights that are full of promise. It adds up to wardrobe essentials that have to work a little harder to meet the challenge and their flexibility makes them all the more valuable.’ Sign up for a wait list to get alerts when a new product hits goop.com.