Wine Cellar Door is an easy to use online guide to the visitor-friendly vineyards of England & Wales, founded by Elisabeth Else.

Most people are astonished to find that there are more than 200 of them - some with beautiful accommodation, many with delicious food and all with something to pique your interest. Founder, Elisabeth Else fills us in with the detail.

What was the inspiration for the site?

Finding fabulous hidden places with delicious wine; wanting to share them with other people and realising I had the skills to do that.

When did you launch the site?

I launched a simple site several years ago. I was later joined by a former colleague and friend Ian, and we built on learnings from that initial site to totally re-platform and launch a brand new Wine Cellar Door this summer.

What are your greatest challenges?

Keeping up to date with all that is going on in the rapidly evolving world of UK wine tourism.

What's your background?

Originally a Statistician, I’ve been in ecommerce for several years now, working with major brands like World Duty Free, Emma Bridgewater and Tate galleries.



Who do you admire in business?

Several former bosses have my huge admiration and appreciation for the support given and wealth of knowledge they have shared. Among more well-known people, I would say Marcia Kilgore, the founder of FitFlop footwear, an ecommerce client. She is a force of nature with incredible vision and attention to detail.

Please recommend a website and / or app that helps you promote or run your business or that you simply couldn't live without.

I love Slack for quick and responsive information sharing between a distributed team.

What is the best piece of business advice you've been given?

If you want someone to do something, make it easy for them.

What is your motto?

Do unto others as you would have them do unto you. We even had this as the reading at our wedding!

Where do you see the business going from here?

Building up a community of vineyards and visitors for mutual benefit.

October 2017