For startups to established household names, categories for The GWG Awards cover a wide range of lifestyle interests.

The categories cover a wide range of lifestyle interests. A website may be entered into multiple categories. The Awards will open for entry in April, on a date to be confirmed. At the Awards Reception held in early November in central London, we will announce category winners, with one overall winner drawn from all the categories.

* Denotes new categories for 2017


Retail: Where the online shopping experience is every bit as good as or better than shopping offline.

Home & Interiors: Covering ecommerce, information and advice, home improvement, interior design, architecture, blogs and forums.

Food & Drink: Ecommerce, resources for recipes, blogs and forums.

Travel & Leisure: Tour operators, online guides, associated travel services, blogs and forums.

Sports* - For individual sports/clubs, sporting news, culture, events, blogs.

Arts/Culture: Promoting art or culture in any medium, art galleries, museums, online guides, art criticism and information. Includes music, film and performing arts.

Really Useful: For sites/apps that we can't live without (information/news based or retail/service providers).

Finance: For online trading, financial news, services, blogs, comparison sites.

Business: Online resources and tools for businesses to help, support and inform entrepreneurs and business owners; business networks and forums.

Corporate - Promotion and marketing of organisations, businesses, legal practices etc, providing an overview on the services/products on offer.

Educational: – Learning resources, both online/offline, interactive games to help inspire adults/children to learn.

Social/Community: Where individuals join forces for purposes of microfinance, group buying, networking, dating.

Charity/Social Enterprise: Sites for individual charities and charitable/non profit organisations that inform and support their visitors and communities.

Best of British: A celebration of a truly British website, either with a retail focus or information/editorially based.

Property: Property portals, estate agencies and associated services, including property maintenance.

Health/Beauty/Fitness: For both retailers, providers of fitness or beauty services, both off and online.

Excellence in Customer Service: To reward online businesses that have excelled in the eyes of their verified customers.

Gardening: Covering ecommerce, information and advice, forums and blogs.

Startups: For online enterprises that have been operating for under two years (no earlier than June 2014), providing either goods or services.

Luxury: For premier brands across all sectors (retail, travel or services based).

Best Instagrammer*: - New for 2017's Awards. For an entertaining, colourful feed. Details of how to enter this category will be announced in April.

People's Choice: For those sites/apps that want their customers and fans to do the talking, as opposed to putting their site forward for scrutiny by the judges.

Entry forms are submitted online. Each entry will attract a nominal fee that will contribute towards administrative costs (excluding charities and not for profit organisations).

Please note that The Good Web Guide reserves the right to change the categories.

February 2016