lastminute.com
Last Minute is one of the most successful internet retail companies, selling holidays, restaurant offers, theatre tickets and more.
THE BACKGROUND
Set up by Brent Hoberman and Martha Lane Fox in 1998, Last Minute has established itself as one of the most well-known and most successful of British internet companies. The initial idea behind the site was to get a quality service without having too pay too much for it. Last Minute was able to build on the fact that users enjoyed trawling around for the unexpected offer.
WHAT YOU CAN DO
The busy homepage highlights all the offers of the day. These usually include holidays, flights, hotels and restaurants, as well as gift and entertainment options.
You can hire cars, book a pampering at a spa, organise a city break, or watch the videos on lastminute.com.tv. If you are looking to buy an usual present for someone, check out the experiences channel. Instead of a new pair of socks, your beloved may prefer driving around Silverstone or leaping from a plane.
The website is accessible, but you will have to put up with the garish pink hues of the homepage.
15 November 2010
COMMENTS
One of the most successful of internet retail companies.
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