First Choice All Inclusive

Travel firm, First Choice will make all its holidays 'all inclusive' from next year, claiming it will save money.



It says from next summer it will become the UK's first mainstream holiday company specialising in the field.

The package will include flights, in-resort transfers, hotel accommodation, three meals a day and unlimited local drinks as standard.

The move is the polar opposite from the past decade's trend of building your own holiday.

First Choice said its research had shown that demand for all-inclusive holidays had grown by 32% in five years. Already, 65% of its holidays are of this type.

Johan Lundgren, managing director of TUI UK & Ireland, the parent company of First Choice, said the move was a first for the mainstream holiday industry.

It is marketing all-inclusive deals as suitable for budget conscious UK holidaymakers, citing a "price test", in which it compared the cost of a family holiday at its all-inclusive resort in Benidorm, to one staying in a bed and breakfast.

This, it said, showed a typical family could save more than £500 a week by taking the all-in option.

Of that, £132 was car hire, which was not included in the all-in holiday.

It suggested that a family staying at a bed and breakfast would pay £157.06 a week on entertainment and £38.43 on snacks.

20 December 2011

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