A collection of luxury hotels conceived with families, couples and groups of friends in mind.

Fans of the staycation have a new reason to rejoice. Launching later this summer, Another Place is a collection of luxury hotels conceived with families, couples and groups of friends in mind.

The beautiful, individually designed hotels will be dotted around the UK’s coast, lakes, countryside and cities. The plan is for each one to reflect its distinct location.

Brought to us by the team behind the wildly popular Watergate Bay Hotel in North Cornwall, Another Place has two key points of emphasis: great food and “active relaxation”.

They say: “Active relaxation is our name for striking a balance between getting among the elements, getting cosy, having fun and finding quiet. Each hotel will connect you with its landscape, offering fun and relaxing ways to explore it.

“Another Place hotels are for people who want to experience a new environment to its full, without losing a sense of home and belonging. Our hotels are designed to bring people together.”

The first hotel in this pleasing new collection, The Lake, is due to open next month [August] in Ullswater in the Lake District.


Set in 18 stunning acres of national park, this family- and dog- friendly hotel has 40 bedrooms, two excellent restaurants (whose delicious meals can be taken around its tables, or “off the grid” by a fire pit or in a picnic setting), a library, treatment rooms, a Kids’ Club and a 20-metre indoor infinity pool. Outside, there is a private lakeshore and finger jetty, a vegetable patch, herb garden, walnut grove and fields of sheep.

When you’ve rested all you need to, get to know the hotel’s gorgeous grounds by swimming in the open water, sailing, paddle boarding, cycling, walking and skiing.

The ethos of Another Place is well defined. The hotels will be relaxed, active and social spaces that create original experiences in distinctive locations. The collection will evolve carefully and judiciously, in order that each hotel stays true to its values – and the team reportedly plans to open six new hotels in the coming decade.

Would you like to unwind in extreme comfort, beautiful surroundings and super-fresh air? Yes? Thought you might. So book into The Lake now, via Another Place’s lively, engaging and enticing website.

September 2017