Be prepared to fall in love with Bread and Jam, an online shop that boasts just one simple, but utterly perfect pinafore-style dress for 2-8 year olds in a myriad of beautiful vintage-style printed cottons.

FANTASTIC FABRICS

Launched in summer 09, Bread and Jam is the brain-child of Lisa Swerling and Sofia Dyson, who met at New College, Oxford while studying Economics and Engineering respectively. With children of their own (two daughters each), Lisa and Sofia founded Bread and Jam as a way of indulging their love of beautiful fabrics whilst creating the perfect dress for their little girls: simple, robust enough to wear every day, but made in a fantastic choice of fabrics. Bread and Jam is an original and creative site, reflecting the brand itself. There are two types of dresses, the Runaway Dress and the Pick-a-Pocket Dress. By clicking on thumbnail boxes, you can view these online in all the different fabrics available. And with only a handful of dresses available in each pattern, it is possible to guarantee that each one is a rare gem.

DELIGHTFUL RANGE

A writer at The Telegraph, won over by this delightful range, said: "Deliciously different - mermaids, teacups, lions and bees - these simple pinafore dresses from Bread and Jam come in an assortment of patterns. With only a handful of each print produced, you are unlikely to bump into a lookalike at the park." An excellent site and fantastic product, Bread and Jam is proof that the simple ideas are often the best.

26 January 2010