MyDavidCameron.com

In 1979 the Conservative Party hired Saatchi & Saatchi. The ad agency came up with the famous Labour isn't working poster and that was that. The Saatchis were credited with swinging the election Mrs Thatcher's way and Labour were out of power for a generation. Thirty years on things are very different. Come up with an election poster in 2010 and it will be spoofed before you can get it up on a billboard.

A WEBSITE FAIR FOR ALL (APART FROM DAVE)

When the Conservative party launched its campaign in January with a poster about the NHS, most commentators mocked the airbrushing of Cameron's face. But Clifford Singer, creative director at Sparkloop graphic design agency and creator of the other TaxPayer's Alliance, got to work on spoofing it. Soon everyone was joining in. An online poster generator was created, word spread by Twitter and a piece of election tradition was killed by mockery.

THE END OF THE PARTY POSTER

MyDavidCameron is no longer being updated, but the posters will remain online in all their glory. So successful was the site when it launched earlier in the year that the traditional party poster is notably absent from the election campaign. Singer has demonstrated the satirical strength of the online world. The politicians will have to learn new tricks.

23 April 2010