Labservatives

Labservative is a spoof political party created by the Liberal Democrats, designed to make the public think that voting Labour or Tory is a vote "for more of the same." Will the Lib Dems entertain the electorate into voting for Clegg and co?

THE PARTY MASH-UP

The Lib Dems launched the campaign for their parody party at the end of March. Using a hybrid logo of tree and rose and a purple mix of Tory blue and Labour red, the Labservative party is allowing the Lib Dems a novel means of attacking its rivals.

The campaign is the work of marketing agency Iris and draws on the sort of absurdist comedy that Chris Morris and Armando Iannucci are famous for. One poster reads: "Scandal. Recession. War. There's no substitute for experience." Another says "We've had 65 years to get it right. So what's another 5?" The Orwellian "familiarity breeds consent" would be brilliantly funny if it wasn't a bit chilling.

VIDEO NATION

The party's website includes a speech from party leader Gorvid Camerown:



There are interviews with members of the public:



And Nick Clegg on Labservatism:



Will the Lib Dems' amusing use of new technology pay off? Or will Gorvid Camerown take up office again on May 7th?

23 April 2010