Conservatives

Punching the air with all the ferocity of Tim Henman in another failed attempt to win Wimbledon, an image of a tie-less Dave Cameron greets you as you log on to Conservatives. 'SOWING THE SEEDS OF THE BIG SOCIETY' says the banner beside him. Aye? He's going to a plant a new society? He'll need a bloody big garden.

SOMETHING BORROWED, SOMETHING BLUE

Despite a narrowing of the Conservative lead in the polls, the Tory website looks bold and confident. Dave is, of course, Blair 2.0, more social, more interactive and available as an app on your iPhone. The Conservative's homepage says it will deal with corruption in Parliament and warns that Labour will kill the recovery. It also introduces Websamcameron, the party's attempt to win power by getting the country to fancy the leader's wife.

The video of Sam Cameron at home on Good Friday features a horrible moment when she touches her bump and Dave says "I can see it poking out now." And then they go to a youth club in Hackney and get down the kids, pretending to enjoy graffiti and dancing.



POLICIES, WHAT POLICIES

Dave has been leader of the Conservatives for five years and yet his manifesto is still at the draft stage. There is a big section on policy, but the pictures are more interesting than the detail, which is written in small type and drifts off the point. To get a clear idea of what the Conservative Party is all about take a look at the What We Stand For box on the homepage. If you want to boost enterprise, be family friendly, act now on debt, back the NHS and change politics you must be a true blue.

9 April 2010