Think Quarterly
Google has launched a companion website to its new marketing newsletter, Think Quarterly, a hard copy of which is sent out to 1,500 of their partners and advertisers. By employing the services of creative agency, Church of London, it has produced a slick and engaging website, combining clean graphics with a user-friendly, clutter-free interface (no advertising!). This first issue takes data as its topic of choice (no great stretch for Google) and, bizarrely, with such a potentially dry subject as its basis, Think Quarterly is extremely readable.
THE ARTICLES
The articles themselves are thoughtful pieces that focus upon the significance of data for transforming business. Think Quarterly has amassed a strong team of freelancers and contributors. Members of the Google family are involved, of course, but well-informed outsiders have their say as well, such as Simon Rogers, The Guardian's Datablog Editor, and Ulrike Reinhard, editor of WE Magazine.
FLIRTING WITH DIGITAL MEDIA?
The launch of Think Quarterly raises a pertinent question: does this signal Google's drift into the powerful world of digital media? The production of content, rather than content-management could herald a sea change within the very heart of Google. In response to this issue Google takes great pains not to describe Think Quarterly as a magazine and insists that its content 'remains firmly aimed at Google's partners and advertisers'.
Whatever their motivation, Google has made this 'unique communications tool' (its words) freely available to all that should wish to read it. Digital business becomes digital media if everybody has access to it; that is the unstoppable power of the web.
4th April 2011
THE ARTICLES
The articles themselves are thoughtful pieces that focus upon the significance of data for transforming business. Think Quarterly has amassed a strong team of freelancers and contributors. Members of the Google family are involved, of course, but well-informed outsiders have their say as well, such as Simon Rogers, The Guardian's Datablog Editor, and Ulrike Reinhard, editor of WE Magazine.
A broad range of subject matter has been applied to Think Quarterly's examination of data - from an affectionate look at the data timeline in 'From Sticks to Clouds, a visual history of data capture through the ages' to Rich Pleeth's article on the brilliant/sinister advances in Near Field Communication technology.
FLIRTING WITH DIGITAL MEDIA?
The launch of Think Quarterly raises a pertinent question: does this signal Google's drift into the powerful world of digital media? The production of content, rather than content-management could herald a sea change within the very heart of Google. In response to this issue Google takes great pains not to describe Think Quarterly as a magazine and insists that its content 'remains firmly aimed at Google's partners and advertisers'.
Whatever their motivation, Google has made this 'unique communications tool' (its words) freely available to all that should wish to read it. Digital business becomes digital media if everybody has access to it; that is the unstoppable power of the web.
4th April 2011
COMMENTS
login to add a comment...Google takes time out to reflect on the whys and hows of business in new online newsletter, Think Quarterly.
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