iTunes

Apple's iPod changed the rules of the technological game, making aesthetics as important to modern technophiles as the usefulness of the object in question. Apple stores are contemporary cathedrals where the iFaithful worship the latest masterwork of Jonathan Ive and co.

iTunes is both Apple's digital media application and its online store. You can download the latest version of iTunes, get news on the iPod or find the game or application that's right for you.

This is also the world's number one online music store, with over 6 millions songs available for just 79p a song. You can download TV shows and movies and play them on your computer, iPod or iPhone. Rent from £2.49 or buy from £6.99. The film of the week costs just 99p. If that's not enough, you can even access educational content on iTunes U. There are language lessons, lectures and audiobooks taken from universities, museums and cultural institutions from around the world. All for free!