Intelligent giving aims to improve the transparency and accountability of charities and to make the process of donating easier. It offers independent reviews of more than 500 British charities and basic information on 1000 more. It is itself a registered charity and relies on donations. It was launched by Dave Pitchford in 2006 and was the winner of the 2007 New Statesman New Media Awards in the Information & Openness category.
As befits a website interested in clarity and transparency Intelligent giving is accessible and very well designed. Each channel has its own colour and the text is distributed in such a way as to draw you in rather than put you off. Users can search for the charity that’s right for them, discover which charities have won awards and even find out the best places to get rid of unwanted mobiles, clothes and computers.
The Buzz is where you’ll find the blog (which keeps you to date with news from the sector) and the karma calculator (which helps you discover how good you are.) And make sure you take a look at Truth and Lies. You’ll get the site’s lowdown on all sorts of rumours such as the one about the Oxfam boss earning lots of money and Amnesty not being a charity.
Intelligent giving is full of articles from journalists and people involved in charity work. Read John Bird, the founder of the Big Issue, on how to tackle homelessness, David Robinson, publisher of Change the World For A Fiver on ‘lifestyle giving’ and David Bright, director of accountability organisation Keystone on the need to beware of rating charities on sites like Intelligent giving! The inclusion of the latter says a lot about this website. It is open to criticism and has a light, fresh, irreverent feel.