The Advertising Association
The Advertising Association site is a federation of trade associations representing agencies, advertisers, the media and support organisations in public relations and market research. The site is really a portal, but has useful news on advertising issues and provides a full list of members with links to their sites.
SPECIAL FEATURES
Information Centre lists briefings and publications. Click on Recommended Reading on Advertising and Marketing for Small Businesses for an excellent reading list. The entire Practical Guide to Advertising document is available to view on line – and essential reading it is too. Under Advertising Codes there are links to The Advertising Standards Authority for example, where the codes can be seen in full for all areas of advertising and can be down loaded in a PDF file.
SPECIAL FEATURES
Information Centre lists briefings and publications. Click on Recommended Reading on Advertising and Marketing for Small Businesses for an excellent reading list. The entire Practical Guide to Advertising document is available to view on line – and essential reading it is too. Under Advertising Codes there are links to The Advertising Standards Authority for example, where the codes can be seen in full for all areas of advertising and can be down loaded in a PDF file.
COMMENTS
login to add a comment...Worth looking at for The Practical Guide to Advertising if nothing else. A good starting point for business wanting to promote their product or services, and unsure of the machinations.
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