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Caroline Pera

Check out our new feature Startup Salon! This week we sit down with artist Caroline Pera...

Pitch us the concept...

My concept for the jewellery lines is about elegance and femininity but most importantly it is about having fun. When a woman adorns herself she should feel liberated and playful! I want my pieces to make a statement, not about her status but about her personality.




My paintings
, on the other hand, represent emotions. The glory of life is sentiment - laughter, tears and all that we feel is what makes life valuable and worth living. The first collection was created in pure ecstasy, as I hadn't painted in years and felt overwhelmed by the love I felt when I immersed myself in a piece. The second one was very emotional too as it was created during a turbulent relationship.



'ELEVATED' Collection. Oil on canvas - 90x120cm.

I came up with the idea when...

I first decided to get into jewellery as I saw them as miniature sculptures and i liked the challenge of working with the hardest materials on the smallest possible scale. Then I realised women had very few choices out there when it came to expressing themselves through these wonderful objects. As for the paintings, my desire to get back into fine art arose while making the Trompe l'oil jewellery collection; which is made of oil painted wood and canvas. 

The biggest challenge is...

To stay focused. Its important not to lose momentum, as you are your own boss and no one will push you to get things done on time but yourself.

The average day is spent...

Designing, painting and researching. I also try and go to several shows a week. Whether its an art or science exhibit, the ballet, the theatre or a concert. I am in constant need of stimulation, and all of these wonderful things that London has to offer are truly inspiring for my work.

The team consists of...

I work for myself and sometimes get help for the making of my jewellery collections. 'The Spirit of Water' collection is made by the Gem Palace, the most wonderful jewellery store in the world based in Jaipur, India. They are the maharajas' jewellers and I was lucky enough to be their apprentice a few years ago and use their workers to execute my pieces.



My USP is...

Be yourself and have fun.

In five years I'd like to be...

In five years I'd like to have my own jewellery store here in London and to be a world travelling conceptual artist. Exhibiting all over the globe and having the freedom to create and materialise every idea i feel passionate about.

My best piece of advice for gaining investment...

If you don't believe in yourself 100%, why should anyone else? 

My biggest mistake and what it taught me...

My biggest mistake was not taking the business side of things as seriously as I should have, a lot of time was wasted because of this. This taught me to recognize and not miss out on any opportunity that comes my way.

The most rewarding experience I’ve had to date...

Every time I finish a piece i'm rewarded by having the physical expression of a thought, idea or emotion. That is the most rewarding thing of being an artist, the physical proof of your hard work and interior world.

December 2012.