Instagram’s wittiest artist Donald Robertson launches new Assouline book.

Great excitement among fashion die-hards as Donald Robertson, nicknamed the Andy Warhol of Instagram, just released a new Assouline book. His tongue-in-cheek drawings and quirky cartoon-like illustrations made from ketchup, toast and plasters depict fashion industry figures. The humorous work has won him hundreds of thousands of followers on social media. Online, he is @drawbertson. Offline, he is Estee Lauder’s creative director and father to twin boys.



He became famous for his hand-painted handbags, lip motifs, using gaffer tape within his art and bizarre pictures of Anna Wintour, Karl Lagerfeld and Carine Roitfeld. ‘Drawing fashion stuff is a way for artists to make money, and my biggest thing, when I was first starting out in my 20s, was not starving,’ says illustrator Donald Robertson, when I asked him about why he first became involved in the fashion industry. ‘I am an anti-starving artist.’



His 300-page book, eponymously titled Donald and published by Assouline, was released to coincide with the start of fashion month. It features a foreword by Esteee Lauder Cos. Executive group president John Demsey and includes 300 pictures, handwritten notes with autobiographical snippets and career tips for young illustrators. Pictures include a ‘drawing’ of Pharrell Williams that he created out of a piece of toast and ketchup. He posted this on Instagram and when Pharrell re-grammed the shot, Donald knew he was in big business. His book is being talked about as a collector’s item. Get your copy here.

October 2017