, founded in 1994, is the largest supplier of specialist fitness equipment in the UK with an extensive range including treadmills, rowing machines, exercise bikes
and elliptical cross trainers
The website offers a comprehensive range of fitness equipment, ranging from trampolines and table tennis tables to boxing equipment and multi-gyms.
Despite having such a huge choice of products the site is easy to navigate. From the homepage you can select one of the seven product categories: fitness, gym, boxing, table tennis, trampolines, commercial and sports equipment to view the range of associated products. Alternatively you can search for a particular product. The results page can then be sorted by brand and price. Each product is accompanied by a detailed description and several pictures.
Having decided what you want to buy you have the option of ordering online, by telephone, fax or post. Unlike many online retailers the Fitness superstore
has a number of showrooms around the country (Northampton, Manchester, Chester, Surrey), providing a point of contact for warranties, customer services and repairs.