Summer FitFlops

Love them or hate the, the FitFlop looks set to be a permanent feature of the year round wardrobe. Still making huge waves as the flipflops with the built in gym fly off shelves, over 4.8 million pairs have been sold in 48 countries.

FANATICAL ABOUT FITFLOPS

Within days of its launch in May 2007, the FitFlop was newsworthy making several milestones in its hitherto short history. FitFlop was the most searched term of the summer on AOL, the most read article on the timesonline and the first ever high fashion fitness sandal sold on Net-a-porter.com (as well as Net-a-porter's fastest selling footwear item ever).



MICROWOBBLEBOARD™

FitFlop  has recently received the Seal of Acceptance from the American Podiatric Medical Association, which is awarded after a rigorous process of scientific evaluation, recognising products that have been deemed beneficial to foot health. So it's official, the FitFlop is one of the 'industry's best.' Testimonials from wearers detail improved posture, relief from chronic lower back ache, aching hips, knee pain, plantar foot pain (from heel spurs and plantar fasciitis) and dozens of other conditions.

SUMMER STYLES

Anna Sui has worked her magic once again this season with the limited edition Fiorella. The style is fun and floral, with antiqued gold studs on a wood-effect finished midsole, with an all-leather, microfibre-lined upper, and featuring a super-slim toe post. £70

The Fitflop Pietra in black is embellised in jewels and has a metallic, microfibre-lined upper built on a slimmer version of the Microwobbleboard™ midsole but still delivers the same great
muscle-toning benefits. This style is better suited to slim to average. £50

FitFlop Rebel sees the classic triangle covered with studs. Available in microfibre-lined leather or suede, with antique finish hardware, on their famous leg-muscle-loading midsole.  £60