Samsung launches viral breast cancer awareness campaign

A moving viral campaign was launched today by Samsung Electronics Europe to raise awareness of breast cancer. Everybody's Doing It contains footage of eight women whose lives have been affected by breast cancer and aims to reach at least 500,000 women in Europe - 100,000 more than the number diagnosed with breast cancer in Europe each year.

Everybody's Doing It from more than talk on Vimeo.

Jaesun Yeon, 30, a Samsung employee who appears in the viral said: "I took part because a good friend is going through chemotherapy. I met some amazing women on the shoot, including Simone Francis who had a breast cancer scare when she was only 17." Other women on the shoot include Amanda Jones, a 67 year old British woman whose daughter Rebecca died of breast cancer at the age of 33, Emily Holt, aged 29, who was diagnosed last September and Louise Richardson, 27, who has breast cancer on both sides of her family.

Ines Van Gennip, head of CSR at Samsung Electronics Europe added: "It's so important that global brands such as Samsung use their influence to give women who advocate breast cancer awareness an even louder voice.  This isn't a disease that only affects older women, it can touch women of all ages and as many people as possible need to know."

Ambassador Video Shorter Version from more than talk on Vimeo.

Samsung's ‘Everybody's Doing It' campaign will culminate with a celebratory party inside the atrium at the Westfield Shopping Centre in London on 15th October, Samsung's European Breast Cancer Awareness Day.  On this date, the women who appear in Samsung's viral campaign plus celebrity guests, will gather at the Westfield Centre and make their own pledges to further raise awareness of breast cancer to as many people as possible.  From the 16th until the 18th of October, the Samsung Pink Ribbon pop-up store at the Westfield Shopping Centre will be transformed into a shopping haven and breast cancer information centre for everyone to visit. 

In 2008, Samsung donated $3 million to Breast Cancer Charities across Europe and announced a multi-million dollar five year pledge to support breast cancer charities in Europe. View and forward the film to those women you love at www.morethantalk.eu

23 September 09