John Thomson and LivSmarter

John Thomson, the actor (Cold Feet, Waterloo Road, Fast Show) fronts LivSmarter, the new weight-loss programme aimed specifically at men. Designed by nutritionists who have worked with top athletes, the programme will help men achieve their desired body weight.



With obesity on the rise in many countries and with 25% of adults in the UK being classed as such, men are more likely to suffer from serious weight problems than women. The slimming industry seems to be at odds with this, focusing more on women's weight problems than the male population.

Recent research shows that 52% of men are unhappy with their body shape with majority wanting to lose between one and two stone in 2012.

LivSmarter, a new weight loss plan has been developed by men for men. Its team of experts has put together a no-nonsense plan to help men achieve their weight loss goals. John Thomson discusses LivSmarter's merits and how it can put you on track to losing weight.

THE FACTS

52% of men are not happy with their body shape at the moment
42% are now eating healthily in a bid to improve their body shape
33% are exercising on their own in a bid to improve their body shape
28% of men would not join a weight loss programme or club because it is too female-focused
43% would not ask for any advice if they wanted to lose a few pounds
19% of men find diets too overwhelming

The research for LivSmarter was carried out online by Opinion Matters between 18/11/2011 and 29/11/2011 amongst a panel resulting in 1019 men. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

January 2012