Mr Porter

We all know that Natalie Massenet is blessed with the midas touch when it comes to designer fashion and this time around, she has turned her attention to men with the launch of the new site, Mr. Porter, Net-A-Porter's new virtual partner.

As you would expect from a Massenet operation, Mr. Porter oozes elegance and savoir faire. The site is slick, generally monochrome and features real men. They say that men prefer to follow their peer group, rather than being led by trend so Mr. Porter profiles Men of the Moment, eight men who are at the top of their game. Each talks about their style and Mr. Porter steps in showing you how to achieve the look. For those that need guidance, and heaven help us, there are a lot of those around, it's easy for men to put together a failsafe look or wardrobe.

STYLE ADVICE ABOUNDS

With Jeremy Langmead as editor, ex editor of Esquire, The Journal will become a destination part of the site, packed with insider tips from the world's most stylish men, style edits, features on specific brands and men of note. Combine this with style advice, the Stylepedia - an A - Z of men's fashion, videos from some of fashion's leading lights, catch Sir Paul Smith on those little touches that maketh man or Richard James on the workability of the traditional blazer. Mr. Porter advises on the thirty one essentials that every man's wardrobe should contain.

Designers on board include Alfred Dunhill, APC, Bill Amberg, Burberry, Charvet, Gucci, J. Crew, Levi's Vintage, Margaret Howell, Marni, Paul Smith, Ralph Lauren, Richard James, Turnbull & Asser, Viktor & Rolf, Yves Saint Laurent.

All this leads us to say that if only women could shop for fashion like men. It's a darn site easier to achieve all round elegance, especially when you shop at Mr. Porter. Even the most conservative or reluctant of shoppers might find Mr. Porter appeals.