ME & EM

ME & EM is an online boutique offering luxurious, very stylish and comfortable day and leisurewear. The company was named a 2009 Walpole Brand of Tomorrow, celebrating the UK's finest talent within the luxury sector.

THE ETHOS

Offering flattering yet comfortable designs, ME & EM believes that women should feel both elegant and effortlessly stylish during down time, whether they are getting home after work, sleeping, entertaining at home, enjoying country weekends, lounging around villas and hotels or relaxing après ski. The collection is also ideal through, and post pregnancy.

COMFORT & STYLE

This ethos has meant that ME & EM has already attracted a number of high profile fans, including Kirsty Young, Laura Bailey, Normandie Keith, Alice Temperley, Lizzy Jagger and Jemima Khan. And it has had praise heaped upon it by Vogue.com - 'Be among the first to join the homewear revolution' - as well as Lucia van der Post, who raves that clothes here are, 'Amazingly easy and comfortable to wear.'

THE COLLECTION

So what's the secret? The key mainstay to the range is made from a stylish lightweight jersey Modal fabric, which has all the feel of cashmere, but is easy to care for and washable at 30 degrees. Items come in sizes small, medium, large and on selected items X-large, with the mix and match collection including flattering, easy-to-wear designs such as hip skimming trousers, roll top, wide-leg palazzo pants and a host of clever layering pieces.

The new collection sees a range of superfine lightweight cashmere, perfect for transition dressing, this includes asymmetric jumpers (great with skinny jeans), crop hoodies and cardigans (which work well with this season's must-have maxi skirts). If you are worried about how to work the colour blocking trend, why not try its range of 100% cashmere gauze scarves, which will take you through from Spring into Summer.

Stock is updated weekly so it's worth checking back to see what is new and registering on the site. ME& EM also runs exclusive offers occasionally via its Facebook page.

EXTRAS

Prices start at £35 and go up to £300. A number of accessories have been added to the collection with with jewellery by Monica Vinader, MIH Jeans, LA Made T's.

ME & EM takes pride in its exceptional customer service. Shipping costs £4.95, or £9.95 for next day delivery and there is a free returns policy for anything not meeting expectations.

ME & EM has a boutique at 21 Connaught Street, London W2 2AY, details of opening hours on www.meandem.com.