Boucheron

If you spy a Boucheron bag swinging from the arm of your beloved, then you are one lucky lady because, when it comes to quality, experience (150 years of experience) and style, there are frankly few jewellers better equipped to fulfil your heart's desires.

NEW ONLINE SHOP

It's tough to match the quiet opulence and excitement of choosing a fabulous piece of jewellery in person (we can but dream), but Boucheron's newly launched website, Boucheron.com does its best, offering a less intimidating environment than number 26 Place Vendome, Paris, in which to browse its impressive collection.

BEWITCHING AND FATAL

The site is divided into categories including Jewellery, Watches and Fragrance. Famed for its rare gems beautifully set within the finest luxury metals, the Boucheron jewellery collection offers pendants, brooches, cufflinks, bracelets, earrings, necklaces, rings, wedding and engagement rings. These are divided into a collection of styles - Bewitching and Fatal Flowers, Twirls of Diamonds and Exquisite Couture are indeed bewitching, exquisite and fatal (fatal for the wallet that is), but then again, there are presumably some who don't flinch when ‘adding to shopping bag' a £17,000 diamond encrusted watch.

DESIGN YOUR OWN

Despite being able to zoom in on images, the black background sometimes makes the jewellery hard to see and loading images is often rather slow. That said, it is still possible to get a good sense of the delicate craftsmanship and finery of each piece. What struck us most was how wearable most of the designs are with the finest gold necklace or gem studded bracelet easily worn with a simple t-shirt and jeans, despite being worth thousands of pounds. For those looking for a more personalised piece of jewellery or watch, Boucheron offers a Design Your Own service with which you can customise your jewellery according to your budget.