Annoushka

Annoushka jewellery was launched on 29th July, 2009 making a mighty splash with a number of sparkling collections, designed in 18 carat gold and using an array of precious and semi-precious stones.

ANNOUSHKA DUCAS

The brand's creator, Annoushka Ducas has had a long and highly acclaimed career in the jewellery business, founding the hugely successful Links of London with her husband John Ayton in 1990 and gaining numerous awards and accolades since then. Annoushka's mother was Russian and she was raised by a Russian nanny. This influence can be seen in her jewellery, which tinged with Russian colours and opulence, has a unique flavour and style.

DAZZLING CHOICE

Although Annoushka jewellery can be found in Harrods, Selfridges and Harvey Nichols, the website provides an equally, if not more, satisfying place to browse each collection in depth. Professionally taken, hugely detailed shots allow you to examine closely each ring, earring, necklace, bracelet or pendant; the way that the stones have been set; the intricate and delicately carved designs; the rich colours of coral, blue topaz, amethyst, green garnet and a variety of other precious and semi-precious stone and more. It is as good as picking up the ring or earring in person and gives you total confidence about buying online.

FINEST CRAFTSMANSHIP

There are a total of nineteen collections, ranging from the delicate amethyst, citrine or quartz tear drop designs of the Duo Stone collection to the gold and diamond leaf-inspired designs of the Breeze colletion. Stackable Rings are slender and varied and can literally be ‘stacked' via an interactive tool on the site to create a personalised look. Annoushka works extremely closely with Design Director, Liz Olver, to ensure that only the finest craftsmanship is used at all times, using both modern and traditional craftsmanship techniques. A number of Guest Designers also feature on the site and there are detailed Care Tips on how to look after the various types of jewellery.

ONLINE VIDEOS

Don't miss Wardrobe TV where you can watch a number of videos including ones on how to style your jewellery, how to stack you rings and learn more about the meticulous craftsmanship employed in each design.