Jaeger is the luxury British brand that has long been famous for its stylish and superb quality womenswear, menswear and accessories. It's a highly reliable brand and of late, its collections have been fully of energy, attracting a younger set of customers and celebrities too. And it's doing well.
Jaeger's CEO has been the driving force behind the company's reincarnation. The team of designers have looked back into the archives and found inspiration in Jaeger's value for design and innovation, translating it into clothes for the 21st Century woman.
It's no longer twinset and pearls at dawn but collections that are bang on trend. At the moment, the 70s is being revisited and the SS09 collection has been very well received. Tailoring and attention to detail are still paramount and you know that you are getting great value for money.
Jaeger's website is excellent making good use of lookbooks. You can also watch catwalk shows, learn how to create a catwalk look and find out what the press are saying. It's contemporary and sells the brand superbly. If you haven't shopped at Jaeger before now, you might just change your mind.
Jaeger now has over 140 shops in the UK and Europe with stores in Montreal, Japan, Dubai, Taiwan, Chile and Korea. It was the first British brand to operate on a concession basis when it opened in Selfridges in the 1930s. To celebrate this anniversary, Jaeger is introducing a capsule collection reminiscent of the 1960s as well publishing Jaeger 125, a book that captures Jaeger's 125 year history. To coincide with the anniversary, the London College of Fashion is staging an exhibition charting the iconic brand's success.