Anya Hindmarch

‘Luxury must be comfortable otherwise it is not luxury', so said Coco Chanel and Anya Hindmarch has clearly taken that statement to heart.

With hoards of fans from Royals to Hollywood Glitterati Anya Hindmarch has created an impressively aspirational brand with a subtle logo that's instantly recognisable. Eschewing the brash attention seeking iconography of many other designers, Anya has never felt the need for such theatrics. The entrepreneur instead prizes cutting edge designs with an emphasis on top quality materials.

Prices are in the top range for designer goods but it really is a case of ‘you get what you pay for'. Buying a Hindmarch is an investment that more than one of us here at GWG office have made and years later our bags, wallet and bespoke totes still have pride of place both on our arms and in our wardrobes. Having inspired a new generation of fashion entrepreneurs with her entirely luxe aesthetic Hindmarch was recently crowned Business Woman of the Year and for good reason.

ANYA'S WORLD

Inspired by the dress sense of chic Italian women Anya began her career at eighteen with an eye for timeless and practical designs that add style to even the most casual of outfits. Her creativity and ingenuity are what have helped make her designs ‘must have' for any glamorous woman despite being surprisingly down to earth herself. She was awarded an MBE in 2009 and continues to be the design consultant to British Airways to this day.

ITEMS WE CRAVE

We're dying to swing The Rubber Nevis Tri- Colour Tote in Pink Rubber over our shoulder this summer. If you're paycheck has just come in treat yourself to the Gracie Ostrich in green leather. If it's a smaller gift you're after your friend and family will love the Loose Pocket Camera: A gorgeous metallic leather pouch in gold.

BUT THAT'S NOT ALL

There's an entire bespoke section full of ideas and inspiration for when a generic gift just won't cut the mustard. Bring in a photo or simply have beautiful gold initials embossed on a bag, wallet or jewellery box of your choice and see how you clock up those brownie points.

BUSINESS ON THE BRAIN?

Then look no further than the corporate gifts section where you're sure to find something a little more interesting than the standard throw away gifts so endemic of the business world. Give a gift to really get your competitors talking, such as a bespoke leather card case or stylish make-up bag to be treasured for eternity.

THE SITE ITSELF

As chic as Anya's brand, the interface is easy to navigate, visually appealing and classically laid out. Images are crisp and sparkling, highlighting the incredible craftsmanship of the products. Dix points Ms Hindmarch!

AND LAST BUT NOT LEAST

Within London same day delivery is available on orders placed before 2pm, and should you change your mind (not very likely!) you can return your item within 14 days or exchange (much more likely…). Orders are dispatched within 48 hours. It seems all the angles are covered at this luxe designer emporium. Anya - compliments to the designer!

24th April 2012.