JO LOVES

A name synonymous with beautiful fragrances, Jo Malone's new fragrance venture JO LOVES has already made its mark, despite only being open for business a few weeks.



SCENTED CANDLES & FRAGRANCES

Comprising candles and fragrances, the collection encompasses Pomelo, Green Orange & Coriander, Orange Tulle and Gardenia fragrances and candles scented with Frangipani, Wild Reseda and Tuberose or Lemongrass, Amber and Tiare Flower, all of which are available to buy on her clear and uncluttered website.

Jo takes inspiration for her fragrances from all sorts of different smells, which she says "evoke emotions or memories that inspire me to be creative. The scent of my husband's cologne, freshly washed linens, hot Moroccan mint tea, the smell of a horse's saddle and New York in the rain are a few of my favourites, but the list continues to go on and on."

I LOVE

To find out what inspires others, Jo has created an ‘I LOVE' app on the JO LOVES site. This is a visual mood board that, she hopes, visitors to the site, will help to build and evolve by sharing images of smells that motivate you, make you smile or transport you to a different place or time. Be sure to check it - and her wonderful new range - out soon.

2nd December 2011