StumbleUpon

StumbleUpon is a "recommendation engine," offering a bespoke web surfing experience for  internet users based on the things that interest them. 

TAILOR MADE

After telling StumbleUpon your interests - you chose from a long list of categories - you are guided towards websites, videos and images recommended by "like minded stumblers."

This is a pleasing way of browsing the internet, as each stumble takes you towards something you are supposed to be interested in, thereby allowing you to test out the power of machine learning and the wisdom of crowds. StumbleUpon also cuts out the stream of irrelevance you are presented with in a standard search experience.

DISCOVER, RATE AND SHARE

This being the internet, once you have been directed towards various sites, you can rate them (via the classic thumbs up, thumbs down system), write reviews and share what you have discovered with your friends. You thus join a collaborative online community, which, with each rating, review and recommendation, you help to sustain.

StumbleUpon makes you think that the internet is just for you and is one of the best means available by which the internet user can discover worthwhile content. 

28 July 2010