Beauty And The Dirt

Log onto Beautyandthedirt.com and enter into ‘Mimi's world' - a wonderful world and brilliantly balanced website that combines the style and panache of a weekly magazine such as Grazia with the accessibility of an online publication.

ONE FOR THE GIRLS

A website for the ladies, Beautyandthedirt.com has chosen pink and black as its colour theme - a theme that will ring bells to any girl who has paid a visit to Agent Provocateur, and which aptly sets the tone for the style and content of the site. The site is appealingly designed and laid out with the primary channels divided into Gossip, Fashion, Beauty, Entertainment and Travel. Just like a proper magazine, these each offer a great blend of news, reviews and profiles, broken down into manageable ‘quick fix' chunks of text and supported by good quality imagery. Who's just launched a new collection? Which major fashion store is opening in New York? Which star has been threatened by a stalker? Which new album has received rave reviews? It's all there and ideal reading when you've got five minutes or so to spare.

DAILY FIX

Additional features on the site include Mimi TV, which provides trailers for the latest movies and The Daily Dirt, which gives girls a daily fix on the latest celebrity, fashion and entertainment news. Expect this site to become very popular.