Start London

A fashionable East London boutique based in Rivington Street, Start London's website offers the full range online, selling an array of new and established luxury labels, from local British designers such as Stella McCartney and Richard Nicoll to international pieces from Phillip Lim and Chloe, amongst others.

FASHION HOT SPOT

There is a huge stock of fashionable clothing and accessories at Start-London.com and you could spend hours browsing online before deciding where to splash your cash. The main categories across the top of the homepage are divided simply enough into Men, Women & Beauty. Within each of these, the range is broken down again into various clothing categories. There is a Most Popular Brands box to keep you in touch with all the newest and trendiest designers stocking clothes online. The buying process is straightforward with clear photography and a handy ‘Perfect with….' box which points you in the direction of shoes, handbags or shirts that may go with that skirt or pair of trousers you were thinking of buying.

DESIGNER SHOPPING

You can search through the full list of designers via the Designer A-Z and if you get bored of shopping (it's a tough life), you can always click on the Start Style section. This area covers fashion stories such as which kind of jeans to go for and offers related links to specific items (ie straightleg jeans or skinny jeans) that will help to you continue your shopping spree with confidence.