Opened by Helen and Joanna on London's Eastcastle Street in 2009, Oxygen Boutique is an independent fashion boutique and a champion of hard-to-find American womenswear. The selected labels on the site and in store are an arresting blend of new and established designers, chosen for their fashion led creativity and dislike of label flashing. Eugenia Kim, Brian Reyes, Sea NY, to name a few, are represented in this cartel of exciting and untapped US talent.
For one week only, Oxygen Boutique is offering a monumental 20% discount on all clothing. Simply enter OXY20 into the promotional code box when you are buying online. It couldn't be any easier and now that the weather has turned chilly, you need look no further for some new winter woollies.
In keeping with the boutiques's designer ethos, this website is understated but slick. Search for what you want by designer or by style of garment (dresses, trousers, tops) and sort by price or by newest in store. Read the online news about sale items, new labels or explore the Oxygen blog for features on the designers, purchase of the week and current trend ideas. There is also an online lookbook for each season, worth a look as it pulls together ideas from different designers.
ART AT THE BOUTIQUE
Joanna studied history of art at university and has brought her keen interest in art into the boutique. Oxygen Boutique is more than just a clothes shop (they sell books as well) as its two founders will hand pick their favourite artists and exhibit a selection of their work in the store. Currently on show is the work of London based illustrator Echo Morgan, commissioned by Oxygen to illustrate the changing nature of fashion. Limited edition prints and t-shirts printed with her images are available to buy.
14 September 2010