Fifi Wilson

Already the home of three glamorous boutiques based in London, Fifi Wilson's eclectic collection of clothes and accessories is now available to those living outside the big smoke.

TAKING THE PLUNGE

The first Fifi Wilson boutique was opened by Fi Lovett over six years ago. Having always been consumed with a passion for style and fashion she decided to depart from her theatrical background and concentrate fully on retail. Fifi balanced acting and buying for a boutique before taking the plunge, re-mortgaging her house and opening the first boutique.

TOP DESIGNERS, FAMOUS CLIENTS

Today Fifi Wilson offers a vast choice of labels from all over the world and counts Bella Freud, See by Chloe, Goat, Disaya, Manoush, Odd Molly, Laundry Industry and YMC, to name a few in its roll call of top designers. Each year, Fifi Wilson replaces a number of its designers with newer, fresher labels, cherry picking the best collections of each season and working hard to supply a variety of price points. This has ensured a band of loyal, and often high profile customers, including Sam Taylor Wood, Kelly Osborne and Andrea Corr, each looking for something original to wear to this or that season's parties.

FASHION BLOG

Fifi Wilson Online not only offers unique, quirky clothes (we particularly like the Antoni & Alison range of colourful cashmere jumpers), but also a fun up-to-date fashion blog on the latest additions to the store and cool goings on in London and the fashion scene. A gift wrapping service hand-wraps purchases in Fifi Wilson's trademark striped paper and ribbon and all purchases arrive with a special treat, as they know the little details count.

23 November 09