Anedoti

Anedoti means little story or anecdote in Italian and this was the inspiration behind the on-line boutique: bringing the stories of those who design its collections and make its products. Each item is linked to a unique story instead of a bar code. The website brings together new talents in all fields of fashion, from clothing design to jewellery making, from styling to photography.

The collection includes jewellery by upcoming creator Ikken, Italian duo Anna + Alex and Israeli textile designer Inbar. Clothing designers include London-based creator Vikkie Tarbuck and Italian knit makers, Alpha. Anedoti also brings you luxurious bags from Notting Hill Design. 

Accessories come from specialist Italian producers, who continue to use traditional craftsmanship in their manufacturing process. In the collection of limited-edition luxury colourful gloves and belts, Anedoti combines London's leading edge style with Italian quality.

The Anedoti blog keeps you up to date with new brands and products. Check out events for news of fashion shows, competitions and exclusive shopping events.