Honda Civic

If we never venture into the unknown, how do we get anywhere new? That's the lesson the Honda engineers learnt when developing the New Civic. In order to progress, it is necessary to venture into the great unknown. After all, treading along a common path will never lead to something new or innovative.





That's why when pursuing a new, improved Civic, the Honda engineers had to embark on a journey into ‘the unknown.' This campaign tells the story and uses interactive experiences to teach the lessons they learnt along the way to developing the car.

In the 360 films, you'll see the new Civic spinning 360 degrees in the Honda space, with clouds and textures overlaid - giving glimpses of its full appearance. Follow the red line used in the campaign to represent the engineers' journey and use this to neatly transition through the different product points.

20 December 2011

This is a sponsored posting.