Hermès at Liberty

Hermès has teamed up with Liberty to create an exclusive limited edition range of scarves and ties, using the renowned Liberty Tana Lawn cottons. Designed by Bali Barret, Creative Director of Hermès Silk, the scarves come in two sizes, a 70 x 70 cm and a Gavroche (45 x 45 cm) and in six different micro floral prints, each one screen printed with Hermès' iconic ‘Ex Libris' design.

For men, the Hermès' super-slim 7cm ‘Liverpool' ties are available in three complementary Tana Lawn cottons, each one screen-printed with a classic Hermès horse-shoe design.

TWO ICONIC FASHION BRANDS

The result of this collaboration between Hermès and Liberty has given birth to six beautiful and exclusive scarves, available to order online and in store. The larger scarf costs £140 whilst the smaller one if £80, making them an accessible and affordable fashion item. The store is also hosting a unique Hermès 'ephemeral' store, the likes of which will make you wonder why the two fashion houses hadn't met when they were much, much younger.

POP UP STORE

The Hermès store at Liberty will present the new collection of Hermès scarves and ties for A/W 09, from the time-honoured 90 x 90cm ‘carré' to its new cravate-foulard, an ingenious hybrid of a tie and a cravate for men. More than just a retail space, this temporary boutique will explode with styling ideas and animations. In the style of an over-sized dressing up box, customers will be encouraged to come in to play and experiment with different ways of wearing Hermès scarves and ties through a weekly menu of activities, with stylists and photographers on hand to record their look in silk.

Regular shoppers at Liberty will already know that the store introduced a dedicated scarf room as part of its Renaissance on the 15th February 2009. The mission? To offer the biggest selection - and variety - of scarves in London.

BRITISH ICON

"For us Parisians, Liberty is the British icon," says Hermès' Bali Barret. Responsible for the fashionable fusion of Liberty and Hermès, Barret adds: "Both Hermès and Liberty share a love for fantasy and unexpected situations. The idea for the collaboration was to create a fifty percent Hermès and fifty percent Liberty scarf in order to make a one hundred percent truly exciting hybrid collection of scarves and ties. Choosing to print our famous Ex libris on to the famous Liberty Tana Lawn classic flower print was the perfect solution."

13th September 09