Fashion bloggers arrive at Net-A-Porter

The Good Web Guide touched on fashion bloggers last month in its best sites digest and the power these indivuduals now court in the ever changing landscape of fashion. This week, Net-A-Porter has given over its magazine to the bloggerati, fashion's new power players. Hanneli Mustaparta models in a shoot, Purseblog's Meaghan Mahoney picks summer's best bags and Columbine Smille talks shoes. It also announces its power list of fashion bloggers. You can also shop the top bloggers' look.

WHY ARE FASHION BLOGGERS SO IMPORTANT?

Fashion bloggers add new voices that offer an authentic and personal perspective on style, whether on the street or from the front row at fashion shows. It's a bigger landscape now, more immediate and we no longer need to rely on the glossies for a fashion fix.



THE BEST BLOGGERS

Net-A-Porter's panel of industry experts selected their favourite fashion bloggers. Amongst the judges were Colin McDowell, Grace Lam - style editor of Vogue China, Mickey Boardman - founder of Paper magazine and Peter Pilotto and Christopher de Vos.

How did Net-A-Porter's power list compare to the GWG's? You couldn't draw up a list of fashion bloggers without mentioning The Sartorialist and Garance Dore. We also picked Style Bubble and Red Carpet Fashion Awards, which was highly commended by Net-A-Porter.

NET-A-PORTER POWER BLOGGERS

1. Jak & Jil
Top photography from Tommy Ton, with a great eye for detail. NAP says 'Tommy ton has a true eye for detail.' www.jakandjil.com

2. Hanneli
Former model has several strings to her bow, a contributor to Vogue.com, stylist and street photographer. www.hanneli.com

3. BryanBoy
NAP says blog is very like him - lightweight, fun and focused. Colin McDowell, one of the judges, says 'BryanBoy's blog is very like him - lightweight, fun and focused. Marc Jacobs has named a bag after him. Need we say more? www.bryanboy.com

4. Garance Dore
Our favourite, and other half of our other all time favourite, Scott Schuman, The Sartorialist. www.garancedore.fr

5. Style Bubble
London based, Susanna Lau was one of the first fashion blogs and now a household name. www.stylebubble.typepad.com

6. The Sartorialist
Net-A-Porter says, 'The most revered street style site in the blogosphere.' We couldn't agree more. thesartorialist.blogspot.com

7. Business of Fashion
Imran Amed has all the secrets to successful blogging. Watch out for its live interviews with fashion's front runners, including NAP's own, Natalie Massanet and Jefferson Hack. www.businessoffashion.com

8. Style Rookie
Tavi Gevinson started her blog when only 12 and she's now 15. She sits alongside the likes of Anna Wintour at shows. What's next? www.thestylerookie.com

9. The Coveteur
Taking readers inside the closets of style setters. They call it fashion surveillance, NAP calls it 'the ultimate eye candy.' www.thecoveteur.com

10. Yes! A Bunny Stream of Conch
Julia Frakes documents her day from modeling, party popping to writing articles for Paper magazine. juliabunny.tumblr.com

Highly commended blogs included: 
Tales of Endearment, Bip Ling, Anna Dello Russo, Into the Gloss, Red Carpet Fashion Awards, Style by Kling, Man Repeller, Natalie Hartley Wears,
Fashion Toast, Miss Pandora, Show Me Your Wardrobe, The Blonde Salad.

TUMBLR ON FASHION

Tumblr is a great source of blogs, Amanda Wakeley chose it as one of her favourite sites for the GWG in April. Hosting 17.5m blogs, where does the first timer begin? Fashion Director of Tumblr, Richard Tong shares his top five Tumblrs.

1. What I Wore - 'One of the first style bloggers. Consistent and disciplined.'

2. Opium Poppies - 'Far too playful and charming to ignore.

3. Tuula - 'A story of her day in pictures.'

4. Miss Moss - Fashion and photography. Design and interiors.

5. From Me To You - 'One word, cinemgraphs.'

9 June 2011