100 years of style in 100 seconds

100 Years of East London Style in 100 seconds. This slick short film celebrates a century of style, music and dance in a countdown to the grand opening of Westfield Stratford City, September 2011. Directed by Jake Lunt with The Viral Factory, this clever promotional video took four days to shoot in various locations around East London and has rapidly gone viral.



The video gives a representative snapshot of the wonderful (and perhaps sometimes not so wonderful) fashion that has swept through East London throughout the century. The couple jive, do the Charleston, disco dance and even rave through the trends and the decades. Well-excuted and well worth a look.