Hamleys of London
The website of the 'most famous toy shop in the world'. Though UK-based, it caters for shoppers in Europe, America and Canada, so it's a good site to recommend to relatives based abroad.
The online shopping area is exquisite, arranged into a number of categories and sub-cateogires of toys. All products are listed with a thumbnail photo and good information so you can really see what you are buying. You can search for a particular toy in the search function, which lets you choose from a number of criteria; brand, gender, age range, price range, toy name.
The 'Regent Street Experience' area of the site is also superbly accomplished. It gives details of forthcoming events at the Regent Street store as well as competitions and a history of Hamleys itself.
Even the about us section is not as prosaic as usual, offering as it does, the possibility for hiring the impressive store for corporate events and parties.
A great site for a great store.