Mothercare

The online arm of Mothercare has been revamped, and the result is this wonderfully packed site, which gives easy access to a vast range of goods, and a generously sized online magazine.



Navigation is relatively easy, given the amount of material you are negotiating. The tabs running across the top of the homepage indicate the different areas of the site, corresponding to the age of the baby that you are looking for products for. If you click on one of these tabs, the site will take you to a page where its helpful articles feature (where you can search tons of excellent free advice), its 'shopping list' e-catalogues, and its recommended essential purchases are customised for your liking. If you have a specific product in mind, however, you can click on one of the product lists on the left hand side of the page, which detail goods like 'highchairs' and 'toys and books'



Mothercare's online shop facility is currently being revamped and promises to offer an excellent, efficient and safe service when it resumes.



This is a site brimming with products and useful information without being overbearing. A real winner.

2013